Permanent Senior Manager Loyalty and Rewards – Sasol careers
Job Description
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Sasol careers – Senior Manager Loyalty and Rewards
Senior Manager Loyalty and Rewards
Company: Sasol Careers
Purpose of Job
Lead the growth and evolution of Sasol Rewards and other loyalty and rewards programmes to drive customer retention, fuel spend, and in-store purchases, delivering increased turnover. Own the programme P&L, ensuring commercial sustainability and business growth. Build long-term customer loyalty, support customer value management, and create continuous value for both B2C and B2B segments. Position Sasol Rewards as a premium lifestyle brand, increasing market share, brand love, and site traffic. Strategically and operationally expand the loyalty programme, optimise existing assets, and collaborate with multiple stakeholders to deliver an outstanding customer experience.
Key Accountabilities
- Formulate, implement, and manage the Sasol Rewards strategy and roadmap with ROI-focused marketing activity plans aligned to market trends, customer needs, and business priorities.
- Develop and package compelling CVPs for all Sasol Rewards segments to influence customer behaviour.
- Drive campaigns to attract new members, retain existing members, and encourage app downloads and engagement.
- Expand the rewards ecosystem through strategic partnerships based on member insights and loyalty trends.
- Develop and execute GTM plans for all campaigns in collaboration with Consumer & Retail Marketing and Business Marketing teams.
- Manage the Sasol Rewards budget and optimise service delivery for maximum ROI.
- Leverage data-driven insights to inform marketing initiatives and consistently innovate based on market trends.
- Execute consumer-facing strategic campaigns that build brand preference and loyalty.
- Conduct post-implementation reviews and report performance metrics to Vice President, Exco, and Sasol Group forums.
- Ensure brand consistency and positioning across all consumer touchpoints, including fuel and forecourt.
- Drive experiential marketing through partnerships and client hospitality initiatives.
- Support Retail Field trainers to ensure effective delivery of the loyalty programme at forecourt and shop level.
- Develop content marketing for Sasol Rewards tailored to diverse consumer audiences across all channels.
- Collaborate with Retail Operations and Convenience category teams to deliver quarterly offers supporting mobility and convenience targets.
- Work with B2B teams to implement rewards solutions for fleet and commercial customers.
- Manage promotions, activations, and retail brand supplier collaborations to increase site traffic.
- Enhance Sasol’s competitive position from a customer perspective.
- Build and maintain strong relationships with internal and external stakeholders to improve customer experience.
- Continuously develop own skills and knowledge, implementing a personal development plan.
- Manage and develop team performance, foster collaboration, knowledge sharing, and innovation.
Formal Education
- Bachelor’s Degree in Commerce
- Postgraduate Honours Degree (advantageous)
Experience
- 12+ years in loyalty and rewards, retail marketing, B2C and B2B marketing
- Experience in the Oil and Energy industry (advantageous)
Required Personal and Professional Skills
- Commercial Agility, Business Ownership, Drives Innovation, Business Acumen, External Focus
- Customer Centricity, Collaborative, Inspirational, Builds Talent, Developing Self, Partnerships
- Business Case Preparation, Process Optimisation, Compliance Management, Delivery Excellence
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